Athens State Graduates

2024-2025 Undergraduate Catalog

Bachelor of Science - Marketing and Analytics (no minor required)

EACH STUDENT MUST ASSUME RESPONSIBILITY FOR KNOWING THE ACADEMIC REQUIREMENTS FOR THE DEGREE THAT IS BEING PURSUED.

Program components for the Bachelor of Science degree with a major in Marketing and Analytics (no minor):

Applicable General University Requirements

Applicable General University Requirements

Students earning the Bachelor of Science (BS) degree must satisfy all general University requirements and meet all financial obligations before a degree is awarded.

General Education Requirements

Area I - Written Composition

English Composition I and English Composition II

6

Total Credit Hours:6

Area II - Humanities/Fine Arts

Fine Arts Course or Equivalent

3

At Least One Literature Course

3

Other Courses in Humanities and Fine Arts

6

Total Credit Hours:12

At least one literature course: Students must complete a 6 hour sequence in either Literature (Area II) or History (Area IV).

Area III - Mathematics and Natural Sciences

Finite Math or the Equivalent

3

Natural Sciences

8

Total Credit Hours:11

Natural sciences: Lab-based.

Area IV - History/Behavioral and Social Sciences

Two Courses in Economics

6

At Least One History Course

3

Other Course in History or Behavioral or Social Science

3

Total Credit Hours:12

At least one history course: Students must complete a 6 hour sequence in either Literature (Area II) or History (Area IV).

Total Credit Hours: 41

Area V - Pre-Professionals

Required

Microcomputer Applications (CIS 146)

3

Or

ITE 301Problem Solving with Computers

3

Or

GBA 301Windows Applications for Business

3

 

Principles of Accounting I (BUS 241)

3

Or

AC 305Fundamentals of Accounting I

3

 

Principles of Accounting II (BUS 242)

3

Or

AC 306Fundamentals of Accounting II

3

 

Business Statistics I (BUS 271)

3

Or

Elementary Statistics (MTH 265)

3

Or

GBA 305Statistical Methods of Business I

3

 

Business Statistics II (BUS 272)

3

Or

GBA 306Statistical Methods of Business II

3

 

Legal & Social Environment of Business (BUS 263)

3

Or

Business Law I (BUS 261)

3

Or

GBA 311The Legal Environment of Business

3

Total Credit Hours: 18

Total General Education and Major Prerequisite Requirement Hours: 59

Major Course Requirements

Professional Courses

UNV 300Pathways to Success

3

 

MG 320Organizational Communication

3

Or

Business Communications (BUS 215)

3

 

MG 302Management Information Systems

3

 

MG 346Principles of Management and Leadership

3

Or

Principles of Management (BUS 275)

3

 

MK 331Marketing Principles

3

Or

Principles of Marketing (BUS 285)

3

 

MG 303Management Decision Support Systems

3

MK 335Integrated Marketing Communications

3

MK 336Consumer Behavior

3

MK 337Digital Marketing

3

MK 338Marketing Analytics I

3

MK 339Marketing Analytics II

3

MG 350Financial Management

3

 

MG 352International Business

3

Or

EC 320International Economics and Trade

3

 

MG 417Management of Change

3

MK 431Marketing Research

3

MK 433Marketing Strategies and Policies

3

MK 434Sales Management

3

MK 499Advanced MK Analytics Research

3

MG 420Business Policy

3

MG 480Seminar in Business

1 or 2

UNV 400Career Seminar

1

MG 320: MUST be taken 1st semester.

MG 302 and MG 346: Should be taken 1st semester.

MG 420:-Capstone course: A final average of at least 70% must be achieved. Course should be taken final semester.

MG 480:-Senior seminar: A final average of at least 70% must be achieved. Course should be taken final semester.

Total Credit Hours: 59

General Electives

Elective hours as needed to meet minimum 124 hour requirement and all other general University requirements

Total Credit Hours: 6

Total Credit Hours: 124