MK 338 Marketing Analytics I

Students will use essential statistical methods with a focus on interpretation and application in marketing contexts. Students will apply statistical concepts and analyses in diverse marketing settings. By the end of the course, students will know how to apply fundamental statistical techniques in marketing situations, how to interpret the results of statistical analysis, and how to effectively present results to managers and stakeholders.

Credits

3

Prerequisite

(BUS 271 or MTH 265 or GBA 305) and (MK 331 or BUS 285)