2024-2025 Undergraduate Catalog
2024-2025 Undergraduate Catalog > Courses > MK - Marketing > 400 > MK 434
This course covers the sales process and its integration with other business functions. Sales strategies and closing styles are discussed. Sales activities such as prospecting, calling, meetings and lead generation are included. Learning how to make a sales pitch, setting sales goals and conducting sales presentations are covered as is the measurement of sales results.