AR 407 Advertising Design

Students design unique and creative ads for their portfolios. Focus is on producing professional work that demonstrates strong concepts, engaging visuals, as well as interesting headlines and body text. Assignments consist of single ads, as well as ad campaigns. Student also analyze and improve existing ads that lack effective communication and creativity. Lectures include history of advertising, how to approach different generations, personal perceptions, the designer's responsibility in advertising, the role of social media in advertising, and how advertising can lead social change.

Credits

3