Bachelor of Science - Marketing and Analytics

The Bachelor of Science in Marketing and Analytics program provides opportunities for students to enhance their professional knowledge, skills, and acumen for career advancement through a curriculum based on analytical and critical thinking skill s and experiential learning activities in the domain of marketing.

EACH STUDENT MUST ASSUME RESPONSIBILITY FOR KNOWING THE ACADEMIC REQUIREMENTS FOR THE DEGREE THAT IS BEING PURSUED.

Program components for the Bachelor of Science degree with a major in Marketing and Analytics:

Applicable General University Requirements

Applicable General University Requirements

Students earning the Bachelor of Science (BS) degree must satisfy all general University requirements and meet all financial obligations before a degree is awarded.

General Education Requirements

Area I - Written Composition

	English Composition I and English Composition II	6
Total Credit Hours:		6

Area II - Humanities/Fine Arts

	Fine Arts Course or Equivalent	3
	At Least One Literature Course	3
	Other Courses in Humanities and Fine Arts	6
Total Credit Hours:		12

At least one literature course: Students must complete a 6 hour sequence in either Literature (Area II) or History (Area IV).

Area III - Mathematics and Natural Sciences

	MA 200 or Higher Mathematics Course	3
	Natural Sciences	8
Total Credit Hours:		11

Natural sciences: Lab-based.

Area IV - History/Behavioral and Social Sciences

	Two Courses in Economics	6
	At Least One History Course	3
	Other Course in History or Behavioral or Social Science	3
Total Credit Hours:		12

At least one history course: Students must complete a 6 hour sequence in either Literature (Area II) or History (Area IV).

Total Credit Hours: 41

Area V - Pre-Professionals

Required

	Microcomputer Applications (CIS 146)	3
	Or
ITE 301	Problem Solving with Computers	3
	Or
GBA 301	Windows Applications for Business	3
	Principles of Accounting I (BUS 241)	3
	Or
AC 305	Fundamentals of Accounting I	3
	Principles of Accounting II (BUS 242)	3
	Or
AC 306	Fundamentals of Accounting II	3
	Business Statistics I (BUS 271)	3
	Or
	Elementary Statistics (MTH 265)	3
	Or
GBA 305	Statistical Methods of Business I	3
	Business Statistics II (BUS 272)	3
	Or
GBA 306	Statistical Methods of Business II	3
	Legal & Social Environment of Business (BUS 263)	3
	Or
	Business Law I (BUS 261)	3
	Or
GBA 311	The Legal Environment of Business	3

Total Credit Hours: 18

Total General Education and Major Prerequisite Requirement Hours: 59

Major Course Requirements

Professional Courses

UNV 300	Pathways to Success	3
MG 320	Organizational Communication	3
	Or
	Business Communications (BUS 215)	3
MG 302	Management Information Systems	3
MG 346	Principles of Management and Leadership	3
	Or
	Principles of Management (BUS 275)	3
MK 331	Marketing Principles	3
	Or
	Principles of Marketing (BUS 285)	3
MG 303	Management Decision Support Systems	3
MK 335	Integrated Marketing Communications	3
MK 336	Consumer Behavior	3
MK 337	Digital Marketing	3
MK 338	Marketing Analytics I	3
MK 339	Marketing Analytics II	3
MG 350	Financial Management	3
MG 352	International Business	3
	Or
EC 320	International Economics and Trade	3
MG 417	Management of Change	3
MK 431	Marketing Research	3
MK 433	Marketing Strategies and Policies	3
MK 434	Sales Management	3
MK 499	Advanced MK Analytics Research	3
MG 420	Business Policy	3
MG 480	Seminar in Business	1 or 2
UNV 400	Career Seminar	1

MG 320: MUST be taken 1st semester.

MG 302 and MG 346: Should be taken 1st semester.

MG 420:-Capstone course: A final average of at least 70% must be achieved. Course should be taken final semester.

MG 480:-Senior seminar: A final average of at least 70% must be achieved. Course should be taken final semester.

Total Credit Hours: 59

Assessment Exam: All College of Business majors must earn an acceptable score on an assessment exam in MG 420 Business Policy containing questions dealing with the skill and competency areas around which the curriculum is based.

General Electives

Elective hours as needed to meet minimum 124 hour requirement and all other general University requirements

Total Credit Hours: 6

Total Credit Hours: 124