Athens State Graduates

2025-2026 Undergraduate Catalog

Marketing and Analytics

The Bachelor of Science in Marketing and Analytics program provides opportunities for students to enhance their professional knowledge, skills, and acumen for career advancement through a curriculum based on analytical and critical thinking skill s and experiential learning activities in the domain of marketing. Through hands-on learning, students will build and run marketing initiatives through a partnership with various stakeholders at Athens State University and/or the community.

EACH STUDENT MUST ASSUME RESPONSIBILITY FOR KNOWING THE ACADEMIC REQUIREMENTS FOR THE DEGREE THAT IS BEING PURSUED.

Program components for the Bachelor of Science degree with a major in Marketing and Analytics: