2025-2026 Undergraduate Catalog
2025-2026 Undergraduate Catalog > College of Business > Degree Programs in the College of Business > Marketing and Analytics
The Bachelor of Science in Marketing and Analytics program provides opportunities for students to enhance their professional knowledge, skills, and acumen for career advancement through a curriculum based on analytical and critical thinking skill s and experiential learning activities in the domain of marketing. Through hands-on learning, students will build and run marketing initiatives through a partnership with various stakeholders at Athens State University and/or the community.
EACH STUDENT MUST ASSUME RESPONSIBILITY FOR KNOWING THE ACADEMIC REQUIREMENTS FOR THE DEGREE THAT IS BEING PURSUED.
Program components for the Bachelor of Science degree with a major in Marketing and Analytics: