2024-2025 Undergraduate Catalog
2024-2025 Undergraduate Catalog > Courses > MG - Management > 400 > MG 416
In this course, students bring their knowledge of management, marketing, accounting, and microcomputer applications to bear on the problems of planning and operating a small business. Student teams research, prepare, and present complete business plans including pro forma financial statements for startup ventures. Market research, site selection, pricing, promotion, and financial analysis for the small firm are among the topics stressed.