HCM 451 Strategic Planning, Practice, and Marketing in Health Care

This course is designed to provide students opportunities to apply marketing, strategic planning and implementation concepts and tools in a variety of real-world health care settings. Students will gain experience in dealing with dynamic and unstructured strategic problems with multiple and conflicting goals in the complex health care environment.

Credits

3

Prerequisite

MK 331, HCM 345, HCM 356, and HCM 445